5 Quick Ways To Increase Your E-zines Subscriber Base
Welcome to all of you out in netland. If you have been doing any type of "m.arkeing" o.nline at all, then you have heard over and over again the importance of having your own o.pt-in l.ist. Without a doubt, if you don't start and continue to build a solid l.ist, then you fail...period. So with this article, I would like to give you a few ways to add a batch of new s.ubscribers to your l.ist and NOT spend one penny to do so. Lets, get right to it shall we... 1. Give Incentives Give people an incentive to s.ubscribe to your e-zine. Offer them a f.reebie if they s.ubscribe. It could be a f.ree e-book, f.ree report, f.ree advertising, etc. Make sure the f.reebie will attract your target audience. 2. Joint Venture Joint venture with a similar e-zine. Combine your s.ubscriber bases together and publish one e-zine. Edit and publish each issue together. You both will be promoting the e-zine which means more s.ubscribers. 3. Allow Archiving Allow your s.ubscribers to archive back issues of your e-zine on their web site. They may need content for their web site. If people visit their web site and like your e-zine, they will s.ubscribe. 4. Form An E-zine Ring Form an e-zine ring. Team up with 4 to 10 similar e-zines. All the publishers would agree to l.ist each others e-zine name and s.ubscribing information in every issue. You could call this section "Other F.ree E-zines You Might Enjoy" 5. Ask S.ubscribers Ask s.ubscribers to forward your e-zine to close friends, family, or a.ssociates. If they enjoy your e-zine, they will s.ubscribe. It's almost like your s.ubscribers are endorsing your e-zine. There you go. 5 f.r.e.e ways to add hundreds of brand new s.ubscribers to your l.ist. So..get to work. Wishing You The Best Of S.uccess, Gary Baker Copyright 2004 Gary Baker About The Author Gary is an expert in building responsive, p.rofitable o.pt-in l.ists and will "pre-build" you an o.pt-in l.ist of 5,000 fresh o.pportunity p.rospects PLUS give you his p.roven m.ethod for quickly and easily using your new l.ist for maximum results and p.rofits. Visit: http://www.jempublishing.com/optin.htm
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Improve your prospecting by being more focused and personal than a newspaper ad;
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Recover lost clients Many lost clients would like to revive their relationship with you, but don't know how, so add a personal note to a newsletter, and mail it to them;
Enhance other practice-building techniques For example, when contacting a client you might mention something from a past issue that's applicable to his situation, and in seminars, speeches and client meetings, use appropriate issues of your newsletter as handouts or to explain certain points.
Think of your client newsletter as an education tool, as well. It's a place to explain to your clients what they should know about your area of expertise, and how it relates to their situation. Look around at what other advisors are doing, and see what you think will work best for you and your clients.
A little help from your friends
When deciding on the type of content you are going to use in your newsletter, keep in mind that you don't even have to write it yourself. The internet is a vast source of all kinds of free content (e.g. EzineArticles.com) that you can cut and paste into your newsletter.
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Convinced of the power of this tool yet? Good. The next question is which type to use: a paper version to be mailed out to your clients by regular post or an electronic version to be e-mailed. If you decide on a paper-based newsletter, you may wish to also consider an e-mail version. Why? For starters, it's cheaper.
Paper will cost you at least a dollar for each copy you have printed, folded, stuffed, stamped and mailed. But faxing or e-mailing as many as a thousand copies will cost you practically zilch (word of warning: I would suggest foregoing faxing altogether, as many people on the receiving end resent having their own paper wasted or their phone line tied up). An e-mail version is immediate and "in your face", whereas "snail mail" can take longer to cross the city than the ocean.
As most of the benefits of a paper newsletter apply to an electronic one, why bother with a paper version at all? More people have postal addresses than e-mail addresses. A lot of your prospects and clients may not have fax or e-mail access or might just prefer a paper version.
So go for both, but ease into your electronic version. Take a few months to get your routine established for consistent quality and delivery of your paper version before worrying about creating your electronic version.
Bringing it to life
When starting with your paper-based newsletter, keep it simple. When sending a monthly newsletter, I have always found one page to be enough - anything longer could end up in a pending file to be read later, maybe. Some advisors I know who send out a quarterly newsletter might put three or four pages together.
Whatever your choice of length and number of issues per year is, start by sending your newsletter to your existing client list only. Include a cover letter with your first issue to announce what you're doing, why you're doing it and what to expect (i.e., no sales pitches!). Include phrases such as "let me know what you think of it," and a note to let your clients know they can be taken off the mailing list if they don't wish to receive future issues.
Once your clients begin to receive it regularly (and you get up to speed on producing it), ask them if there is anyone else they know who would benefit from receiving your newsletter. The aim is to develop a relationship so recipients feel they know you as an expert in your field before you actually meet them.
One important point to remember is to create a newsletter you can easily adapt to an electronic version. Then ask your paper-based subscribers if they'd prefer to have it e-mailed. Some may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.
Always be consistent
It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts.
So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system.
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Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be more graphically sophisticated that plain text. Some pros and cons of using HTML are:
Pro: It looks better.
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