Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat
Are you ready to build your opt in email list quickly? Matt Bacak, ThePowerful Promoter's techniques will help reveal
new paths to have subscribers come to you. The Powerful Promoter,
Internet marketing guru, shares his secrets for creating an explosion
of opt-in email subscribers. Have you ever wondered why the big name gurus have tons
of raging fans and big opt in email lists? They have a special website that squeezes the name and email
address out of people and builds their list of hot, rabid subscribers... While the average person on the Internet believes this myth:
You can only have one website. Not true! Matt Bacak wants to break this myth. He says, "If you want to
volcanically erupt your subscribers then you *must* have another site
called a 'Power Squeeze' site." (The only purpose of a Power Squeeze site is for people to give you
their name, email address and anything else that you want them to
provide, but that's it.) Here is an example of Matt's Power Squeeze site: http://www.unlimited-leads.com Bacak says, "Keep your original site, but make another one with the
sole purpose of having searchers sign up for your newsletter, ezine or
e course. Then use the same strategies to get people to this Power Squeeze site
that you are using to market your original site." Here is an example of Matt's original site: http://www.powerfulpromoter.com If you don't know how to do that, there are many other Internet marketing
Gurus that might help you. Matt Bacak, The Powerful Promoter, has certainly
helped numerous clients targeted opt in email direct marketing systems
- That is his specialty. Matt Bacak, was Entrepreneur Magazine e-Biz radio show host and became a
"#1 Best Selling Author" in just a few short hours. "The Powerful Promoter" is not only a sought-after internet marketer but also
has marketed for some of the world's top experts whose reputations
would shrivel
if their followers ever found out someone else coached them on their online
marketing strategies. Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz
radio show host, became a "#1 Best Selling Author" in just a few short
hours. He has helped number clients target his specialty, opt-in
email direct marketing systems. The Powerful Promoter is not only a
sought-after internet marketer but has also marketed for some of the
world's top experts whose reputations would shrivel if their followers
ever found out someone else coached them on their online marketing
strategies. For more information, visit Bacak's site at
http://www.powerfulpromoter.com
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RELATED ARTICLES
Dont Forget About Your Old Ezine Articles
It's over. You've written your ezine article, sent it out
to some ezine publishers, posted it to some article
banks and announcement groups, and have even had
it published in a few ezines. Pretty good, huh! Now
it's time to forget about that article and move on to the
next one. Or is it?
Three Ways You can Use the Ezines to Increase Your Sales
***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to
ezine publishers-
How To Create Your Very Own Client Newsletter
Using newsletters for business development improves your sales and marketing efficiency because they:
Improve your prospecting by being more focused and personal than a newspaper ad;
Generate referrals Ask your clients if there's anyone they can suggest who would appreciate receiving your newsletter, as it's much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call;
Build walls around present clients A newsletter keeps competitors away by repeatedly reminding your clients of your continued interest in them;
Recover lost clients Many lost clients would like to revive their relationship with you, but don't know how, so add a personal note to a newsletter, and mail it to them;
Enhance other practice-building techniques For example, when contacting a client you might mention something from a past issue that's applicable to his situation, and in seminars, speeches and client meetings, use appropriate issues of your newsletter as handouts or to explain certain points.
Think of your client newsletter as an education tool, as well. It's a place to explain to your clients what they should know about your area of expertise, and how it relates to their situation. Look around at what other advisors are doing, and see what you think will work best for you and your clients.
A little help from your friends
When deciding on the type of content you are going to use in your newsletter, keep in mind that you don't even have to write it yourself. The internet is a vast source of all kinds of free content (e.g. EzineArticles.com) that you can cut and paste into your newsletter.
Which format?
Convinced of the power of this tool yet? Good. The next question is which type to use: a paper version to be mailed out to your clients by regular post or an electronic version to be e-mailed. If you decide on a paper-based newsletter, you may wish to also consider an e-mail version. Why? For starters, it's cheaper.
Paper will cost you at least a dollar for each copy you have printed, folded, stuffed, stamped and mailed. But faxing or e-mailing as many as a thousand copies will cost you practically zilch (word of warning: I would suggest foregoing faxing altogether, as many people on the receiving end resent having their own paper wasted or their phone line tied up). An e-mail version is immediate and "in your face", whereas "snail mail" can take longer to cross the city than the ocean.
As most of the benefits of a paper newsletter apply to an electronic one, why bother with a paper version at all? More people have postal addresses than e-mail addresses. A lot of your prospects and clients may not have fax or e-mail access or might just prefer a paper version.
So go for both, but ease into your electronic version. Take a few months to get your routine established for consistent quality and delivery of your paper version before worrying about creating your electronic version.
Bringing it to life
When starting with your paper-based newsletter, keep it simple. When sending a monthly newsletter, I have always found one page to be enough - anything longer could end up in a pending file to be read later, maybe. Some advisors I know who send out a quarterly newsletter might put three or four pages together.
Whatever your choice of length and number of issues per year is, start by sending your newsletter to your existing client list only. Include a cover letter with your first issue to announce what you're doing, why you're doing it and what to expect (i.e., no sales pitches!). Include phrases such as "let me know what you think of it," and a note to let your clients know they can be taken off the mailing list if they don't wish to receive future issues.
Once your clients begin to receive it regularly (and you get up to speed on producing it), ask them if there is anyone else they know who would benefit from receiving your newsletter. The aim is to develop a relationship so recipients feel they know you as an expert in your field before you actually meet them.
One important point to remember is to create a newsletter you can easily adapt to an electronic version. Then ask your paper-based subscribers if they'd prefer to have it e-mailed. Some may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.
Always be consistent
It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts.
So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system.
Make text look its best
Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be more graphically sophisticated that plain text. Some pros and cons of using HTML are:
Pro: It looks better.
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When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?"
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10 Effective Ways To Gain More New Ezine Subscribers
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Newsletter Publishing Tips
I can't think of a better way to sell your products and
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Top Seven Ways to Promote your Ezine
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When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts
The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable. The little guy hiding behind the giant green face is one of us, a person.
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Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop.
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Advertising in ezines is possibly the most effective way of generating fast sales. Ezine advertising also consumes very little of your time. However, ezine advertising does consume your money and can consume it very quickly if you're not careful. Here are 8 things, which if you think carefully about, will ensure that ezine advertising does not cost you more than you earn.
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