How to Grow Your Ezine Subscriber List
Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop. When I built my first website, I was mistaken thinking that just because I put a form to capture email addresses, people would fill it in. Very few did. Why not? They had no reason to. No motivation. No return for giving out their information. I wrote a small time management workbook and offered it to subscribers. After they clicked to join the list, they were directed to a .pdf version of the book. As soon as I provided a reward for signing up, my subscriber list grew by leaps and bounds - almost 400%! I was so excited! Then I sent out my first newsletter to these folks. Lots of them bounced; they were invalid email addresses. These readers were willing to type in a little box to get a reward, but the prize came too easily. Soon I learned that a great method to ensure their correct email was captures was to deliver the goods via email. That way, if they really wanted to get the booklet, they'd have to ante up with valid addresses. Great - they had pre-qualified themselves! You can use autosresponders or a tool such as Constant Contact to automatically send your offering to the new subscribers. Try http://www.getresponse.com or http://www.constantcontact.com. Now, just sit back and watch your list grow into a wonderful marketing tool. About The Author Megan Corwin is an online marketing coach. If you enjoyed this article, download the free ebook "How to Market Your Small Business Online for FREE": http://marketonlinefree.wahwoman.com.
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Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com
Dont Forget About Your Old Ezine Articles
It's over. You've written your ezine article, sent it out
to some ezine publishers, posted it to some article
banks and announcement groups, and have even had
it published in a few ezines. Pretty good, huh! Now
it's time to forget about that article and move on to the
next one. Or is it?
Why Your Newsletter Must Get A Personality Today!
Newsletters are becoming ever more popular. Not surprising
? since all editors know that they are a tried and tested
method for both disseminating information and subtly (and
quite frequently blatantly) promoting any product or
service. In short, newsletters work for their owners.
10 Benefits Of Submitting Your Articles To Ezines
1. You'll brand your web site, business and yourself by
submitting articles to ezines. You could include your name,
business name, your credentials, web site address and e-mail
address in your resource box.
To find publisher you can submit your articles to, you can
simply visit Google and enter a keyword phase that describes
your target market (e.g. business owner) plus the work
newsletter or ezine: +"business owner" +newsletter
2. You will become known as an expert on the topics you write
about. This will give you and your business extra
credibility which will help you compete against your
competition.
3. Your article might also be placed on the publisher's home
page. If they publish each issue on their home page this
will give you some extra exposure.
To make it easier for the publisher, provide also an URL to
a web page with your article on it. The easier it is for
the publisher to use your article, the higher the chances
that they will do it.
4. You might get extra exposure if the ezine publisher archives
their ezine on their site. People might want to read the
back issues before they make the decision to subscribe.
5. You will get free advertising. This will allow you to spend
your profits on other forms of advertising. You could buy
advertisements in other ezines that don't publish your
articles.
6. You might get extra income from people wanting to hire you
to write other articles, books, or even ask to speak at
seminars. This is a great way to multiply your incom^e.
7. You could allow ezine publishers to publish your articles
in their free e-books. Since people give them away, your
advertising could multiply all over the internet.
8. You will get your article published all over the web when you
submit it to an ezine publisher that has a free content
directory on their web site. They'll allow their visitors to
republish your article.
Another option would be to submi^t your article to article
directories. To find article directories that you can submit
your articles to, you can again simply visit Google and
search for: "article directory"
9. You'll gain people's trust. If they read your article and
like it, they won't be as hesitant to buy your product or
service. You will then be able to increase your profits.
10. You could get your article guaranteed to run in an ezine.
You could agree to run one of their articles in your ezine
if, in exchange, they run yours in their ezine. It's a
win/win situation.
Tip: If your article recommends one of your own resources,
offer the publisher a percentage of each sale for
publishing your article. This could be done by using a
special order link, or if you have an affiliate program,
by allowing the publisher use his one affiliate link.
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Using newsletters for business development improves your sales and marketing efficiency because they:
Improve your prospecting by being more focused and personal than a newspaper ad;
Generate referrals Ask your clients if there's anyone they can suggest who would appreciate receiving your newsletter, as it's much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call;
Build walls around present clients A newsletter keeps competitors away by repeatedly reminding your clients of your continued interest in them;
Recover lost clients Many lost clients would like to revive their relationship with you, but don't know how, so add a personal note to a newsletter, and mail it to them;
Enhance other practice-building techniques For example, when contacting a client you might mention something from a past issue that's applicable to his situation, and in seminars, speeches and client meetings, use appropriate issues of your newsletter as handouts or to explain certain points.
Think of your client newsletter as an education tool, as well. It's a place to explain to your clients what they should know about your area of expertise, and how it relates to their situation. Look around at what other advisors are doing, and see what you think will work best for you and your clients.
A little help from your friends
When deciding on the type of content you are going to use in your newsletter, keep in mind that you don't even have to write it yourself. The internet is a vast source of all kinds of free content (e.g. EzineArticles.com) that you can cut and paste into your newsletter.
Which format?
Convinced of the power of this tool yet? Good. The next question is which type to use: a paper version to be mailed out to your clients by regular post or an electronic version to be e-mailed. If you decide on a paper-based newsletter, you may wish to also consider an e-mail version. Why? For starters, it's cheaper.
Paper will cost you at least a dollar for each copy you have printed, folded, stuffed, stamped and mailed. But faxing or e-mailing as many as a thousand copies will cost you practically zilch (word of warning: I would suggest foregoing faxing altogether, as many people on the receiving end resent having their own paper wasted or their phone line tied up). An e-mail version is immediate and "in your face", whereas "snail mail" can take longer to cross the city than the ocean.
As most of the benefits of a paper newsletter apply to an electronic one, why bother with a paper version at all? More people have postal addresses than e-mail addresses. A lot of your prospects and clients may not have fax or e-mail access or might just prefer a paper version.
So go for both, but ease into your electronic version. Take a few months to get your routine established for consistent quality and delivery of your paper version before worrying about creating your electronic version.
Bringing it to life
When starting with your paper-based newsletter, keep it simple. When sending a monthly newsletter, I have always found one page to be enough - anything longer could end up in a pending file to be read later, maybe. Some advisors I know who send out a quarterly newsletter might put three or four pages together.
Whatever your choice of length and number of issues per year is, start by sending your newsletter to your existing client list only. Include a cover letter with your first issue to announce what you're doing, why you're doing it and what to expect (i.e., no sales pitches!). Include phrases such as "let me know what you think of it," and a note to let your clients know they can be taken off the mailing list if they don't wish to receive future issues.
Once your clients begin to receive it regularly (and you get up to speed on producing it), ask them if there is anyone else they know who would benefit from receiving your newsletter. The aim is to develop a relationship so recipients feel they know you as an expert in your field before you actually meet them.
One important point to remember is to create a newsletter you can easily adapt to an electronic version. Then ask your paper-based subscribers if they'd prefer to have it e-mailed. Some may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else.
Always be consistent
It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts.
So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system.
Make text look its best
Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be more graphically sophisticated that plain text. Some pros and cons of using HTML are:
Pro: It looks better.
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